Two Dozen Travel Series promotional Ideas That Work!
- Ask local banks to stuff your fliers in their monthly statements: Ask banks if they would be interested in buying a block of tickets for their senior members. Most banks want programs that will draw the senior market.
- Sell advertising for your programs: If needed, add additional pages to your programs to accommodate more advertisements.
- Ask a local travel agency or bank if they will underwrite some of your expenses: A travel agency may pay for the entire travel series and set up a table to book tours. Other local businesses may also give you a grant, or underwrite some costs. Note: Thank your advertisers and sponsors in front of the audience, then ask them to patronize the businesses.
- Meal deals: Consider serving a meal before the show and relate the menu to the travel subject. Want less work? Sell popcorn, candy and/or ethnic goodies relating to the theme before the show and at intermission.
- Free rides: Offer free transportation to and from senior citizen centers or nursing homes, or ask them to run their bus to your show. This allows people who can’t get out the freedom to attend. Senior Center Activities Coordinators often appreciate the opportunity to work with you to involve their seniors in community activities.
- Offer door prizes: Ask local businesses to donate items. Remember, it doesn’t have to be anything major, because for most people, just winning something is exciting. (In addition, you’ll get names and addresses of your audience, since you’ve made it part of the drawing requirements.)
- Youth involvement: To encourage youth participation, hold an essay contest where youths attend the series, and then write about it. Teachers or club members judge the entries, and the winning essay is published in a local paper, and/or a cash prize is given for the top 1-3 winners. Maybe a local Junior Achievement would like to get involved. The whole idea of Junior Achievement is to learn business, including sales and marketing. They might even come up with a great new idea to bring in business. Contact History teachers and ask them to offer extra credit if their students attend a Travelogue and submit a paper. Perhaps allow the students in at a discounted price.
- Publicity: Use the Media Kit. Get as much free publicity as possible. Most radio, television stations, and local newspapers offer free public service announcements as well as Community Calendars. Place notices in all your local church bulletins, and ask ministers to announce series times and locations during the service. Put fliers up at local stores, senior citizen centers, hospitals, hotels, schools and churches. Send the local newspapers one of the Media Kit articles about your series. If you have hotels/motels in the area, ask to have fliers placed in the rooms the day before a show, or handed to guests as they check in. In other words, if you have connections, now is the time to use them.
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